when you learn that this social media team is made up of just 10 people . WWE has its own presence on Facebook and Twitter, but many of its wrestlers (known as "Superstars" and "Divas" in WWE branding parlance) are also extremely active on social media. They are ranked as the 6th most social brand in the world. WWE has 26 of the 100 most followed athletes on Facebook 26 WWE Personalities Have Over One Million Twitter Followers 47 WWE Artists Have Over 500,000 Followers 87 WWE personalities have over 100,000 followers Not only does this help fans interact with or get to know the faces that make up the WWE brand, but it gives their employees. (and/or independent contractors) a personal stake in advancing their own stories, growing their own base fans within the WWE Universe, and increase merchandising revenue to contribute to overall profitability. social media The way WWE uses social media to grow and advance the business itself. Social media also provides "free publicity" by taking employee email list storylines and scripted feuds between wrestlers that unfold on television and continuing those stories through social media. Not only does this keep fans investing and asking for more, but every tweet or comment directed at a wrestler or WWE. itself helps to better gauge fan sentiment. Beyond that, it makes the fandom more unique and interactive, which, in turn, builds trust. Screenshot of WWE Champion Seth Rollins' Twitter page Screenshot of WWE Champion Seth Rollins' Twitter page By correlating social viewing with merchandising revenue and other numbers, WWE can likely determine which storylines have been the most successful and which performers resonate most strongly with their audiences – or who has potential and a will to win. fans. Digital marketers can adopt this strategy for their agencies and clients. Want to get bigger clients to work with you? Want to build more relationships and partnerships with other members of your community? Show them who you are! Show them your.