Now it's a matter of inspiring the lead with further information and making them more and more familiar with the brand. However the focus is still on conveying information - no pitch! The prospect should gain trust in you and your company. Via emails landing pages or social media campaignsthe leads are provided with further relevant content which of course is thematically coordinated with the lead magnet in order to have the necessary relevance. Additional content such as supplementary checklists or guidelines that are offered to the user in a second e-mail are also effective. This increases the general acceptance of further communication. Individual communication So far there have not been any major differences compared to a normal email funnel which feeds your B B leads with uniformly predefined mailings at regular intervals.
However the better your messages are tailored to individual needs the more likely a purchase will be. Building on the previous communication it is therefore a matter of taking further automated communication measures that depend on the specific reaction of the user to the previous content. To do this Latest Mailing Database it is necessary to track the behavior of the message recipients. Are messages opened and read? Which links are clicked? Which pages of your website visited? From this a variety of conclusions can be drawn about interests needs and challenges which must be the focus of subsequent communication. Marketing automation is more than a sales funnel Ideally marketing automation along the customer journey is a never-ending process - even if a prospect has already become a paying customer.
After all customer loyalty is the be-all and end-all. Satisfied regular customers are less price-sensitive and can almost always be persuaded by further offers. And because marketing automation never ends it cannot be equated with a sales funnel. Instead of dropping out at some point leads are continuously recorded in an automation depending on their interaction rate - sometimes more sometimes less intensively. In this way a close relationship with the brand is established.