In addition, everything will depend on the interaction that the ad receives. You have metrics in real time, which also allows you to make adjustments and correct the strategy if necessary. Private stories or only for friends This new function is a credit to the privacy of users who want to share their content in a more controlled way. However, for companies it can work in a different way. For example, if a brand decides to hold an event in which it only decides to invite specific users from its network, this is a good way to get the information to them without anyone else finding out.
The way to use it is very simple, in your profile settings you will look for the button that says best friends and there you can add the people you want. Nobody will be able to see who is on your list of select people, but they will know that they belong to that small club of users who can see the most intimate part of you, since a executive email list green badge will appear when they see your story. Crisis management in social networks is a fact that every brand must face at some point in its trajectory. If necessary, having a plan to deal with the contingency, contemplating possible strategies with which to overcome the crisis situation, is essential. Acting intelligently and quickly is important, above all, out of respect and protection of the user experience. Crisis management in social networks Role of the Community Manager The brand's Community Manager plays a fundamental role in managing the crisis.
The person who occupies this position must have experience and criteria to manage the content and publications according to the plan prepared to deal with it. A professional and experienced CM will be able to handle negative mentions and comments, trolls and the crisis in general. At the same time, he contributes to reinforcing the identity of the brand and the bond of reliability built with the community more than ever. In moments of crisis, the CM must be aware of and further align their campaigns with the values and identity of the brand. Think and talk like this. Keeping, in addition, continually present the interests of your target audience, ask yourself the questions that they would ask, empathize and think from the place of your community.