evolves, users are increasingly the protagonists of their own stories. Brands are increasingly incorporating user- generated content into their social media strategies, as the results speak for themselves: brands that incorporate this content have 20% more repeat visits and users spend 90% more of time on their sites. Additionally, user-created images are 81% more likely to drive conversions. As if this were not enough, the content created by users is cheaper and improves the brand image by generating a sense of authenticity. 92% of consumers say they trust user-generated content more than any other type of marketing content.
8) Micro-influencers will be increasingly decisive Collaborations with influencers are not something new, but this digital marketing trend is still going strong. In fact, in 2020 the influencer marketing budget of brands increased by 65%. In 2022, the world clipping path service provider of influencers is one of variety , from gaming streamers on Twitch to lifestyle content on Instagram to tech channels on YouTube. Therefore, the key for marketers to be able to take advantage of this trend is knowing how to choose the most suitable influencer for the audience we are targeting and prioritizing relevance and interaction before the number of followers. 9) Facebook
changes its corporate name to Meta The Meta name will allow Facebook to move away as a company from the perception that their company is synonymous with social networks . It is a way, then, of separating the company from the social network. With the purchase of virtual reality company Oculus in 2014, and new initiatives in augmented reality, virtual payment, and more, Facebook isn't just Facebook anymore . Hence the name change to a concept that better encompasses everything the company offers and will offer. The word “meta” comes from “ metaverso ”, or metaverse in English. It is a science fiction concept from the 1990s,