This accelerates a industry leads process of concentration: Amazon, for example, is becoming the only supermarket in the world, a digital supermarket without competitors. Another consequence that I find very relevant is cultural. Living in the digital world is possibly industry leads generalizing for reading, for all readings, whatever their object, the dominant practices in the digital world: those of social networks. The reading practice typical of social industry leads networks is an accelerated, hurried, impatient, fragmented (and fragmenting) reading, without the need to contrast the information and statements read. In this way, the question industry leads here is whether this type of reading, which was reflected in the use of digital networks, will become a model, a general pattern that will submit to all other readings, of any order and nature. If this were the case, we would be facing industry leads immense risks. The first risk would be for knowledge, from the moment in which the authentication criterion of the statements is transferred to their presence in a network to which industry leads credibility or trust is given, without worrying about the critical examination of the veracity of what it is stated, an exam. That involves industry leads comparisons between sources of information and evaluations of their credibility. The second risk is not only for knowledge but also for democracy. It is evident that this type of accelerated and credulous reading constitutes a powerful industry leads communication instrument for all forms of manipulation, falsification and misleading rewriting of the past. They are fearsome threats to the future. Fortunately, a kind of industry leads compensation for this "growth of the worst" would be that, with the pandemic, there has been a more acute awareness of these risks, an awareness