Jun 28, 2022
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This scenario combines the previous Real Estate Photo Editing example showing how to include some audiences and exclude others to be more targeted with paid search ads. advertisement Continue reading below Both include and exclude can be used to reach a very specific segment of a customer based on what the customer is searching for and the messages they include. This strategy is more sophisticated and you should consider the following: Audience segment. Their needs. How users get involved with brands and websites. How to reach that set of consumers by changing any of the keywords, messages, or bidding strategies. Remember when you Real Estate Photo Editing said "document, document document". This scenario should help you Real Estate Photo Editing understand why. A visual description of Scenario 3 that creates a custom combinatorial segmentation with multiple list inclusions and exclusions. Step 1: There are several ways to create this audience target to exclude. advertisement Continue reading below If you have a loyalty program, you can use Customer Match to create a list of loyalty program members or individuals who recently purchased Real Estate Photo Editing your product. If your website is logged in, you can also create an RLSA list of users who have successfully logged in to your account. Step 2: Use the Search Ads Remarketing List (RLSA) to apply your audience to a specific campaign or ad group with a -100% bid adjustment ratio. A bid adjustment ratio of -100% excludes your audience from displaying your ad. In this scenario, add audience exclusions to all ad groups related to brand Real Estate Photo Editing keywords, URLs, and point program names. Step 3: Evaluate which audience lever to use. The levers we're using are bid adjustment Real Estate Photo Editing ratios, keywords, ad copies, and landing pages. Each ad group can use any combination of levers to customize how they interact with their audience. Here, we'll update your ad copy to highlight your brand and your brand's value proposition. advertisement Continue reading below Consider adjusting your bidding strategy to display it at the top of the page for better visibility and awareness. Step 4: By applying all of these together, you can exclude your most loyal customers from your involvement in paid advertising. However, this strategy can be risky as it excludes individuals from displaying ads. This strategy is not recommended if your website is not well ranked in organic search results (near the top Real Estate Photo Editing of the first page).